Sushi Train
Project Description

 

The deck of cards for "Sushi Train" is a promotional item designed for distribution at an event.

 

Type of event

Convention showcasing different restaurants located within downtown Portland Oregon

 

Location

Portland Oregon Convention Center

 

Target Audience

New customers. People looking for authentic, quality, traditional Japanese food. Families with children.

 

Tone

Authentic, Delicious, Playful

 

Function

Cards are a traditional, universal game that appeals to many people. Sushi Train themed playing cards intend to be a memorable usable means of advertising that show the restaurant’s unique quality food items & kid-friendliness.

 

Communication Goal

To portray authentic Japanese food served at “Sushi Train” as delicious, well-crafted, & appealing to children as well as adults.

Initial Research: Mood Board
Concepts
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Design Process
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Final Outcome
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Deck of Cards